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IDEA #9:- Become a Social Media Manager

Social media manager :-

Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.

Social Media management is one of the fastest growing industry and your services are in demand. Many brands and small medium businesses are looking to outsource their social media marketing.


Improve your own social media platforms :-

  1. Social media is not like traditional media. Social media can be updated constantly with posts, tweets, photos, videos and more. So it is essential to utilize what your audience responds to the most.
  2. Do your best to have measurable results. Look at your social media metrics or audience interaction statistics and gauge your social media activity over a set period of time.
  3. Remain consistent. This will aid in maintaining your customer base for the long haul.
  4. Prepare for a learning curve. Working in social media is not a 9 to 5 job. Changes happen constantly. So constantly evaluate and reevaluate every aspect of both business and social media


Main points:-

  • Start a freelance business as a social media manager
  • Find social media clients using several online and offline tactics
  • Successfully manage clients using the best tools and strategies
  • Organize your day so you’re always in control
  • Get paid on time for your expertise because you’re worth it


The Best Social Media Management Tools:-

  • Buffer for straightforward social media scheduling
  • Hootsuite for all-in-one social media scheduling, monitoring, and analytics
  • Tailwind for managing Pinterest accounts
  • MavSocial for adding images to social media posts


Advantages:-

Cost effective:-
Social media marketing can be cost-effective when you know how to do it well.

Increased brand awareness:-
The key to being successful is to have a well thought out plan. Organic sharing of boosted posts, for example, can improve exposure, and this can begin within the business with employees. Their Instagram, Twitter etc. followers and friends liking and sharing your posts and page. Generating engagement is key, and it’s in the true nature of social networking so when people interact with your product posts greater awareness among other users occurs, and from here referrals and enquiries increase and then actual sales.

Gain market insight:-
For any business to succeed, it must know its customers really well. What are their needs, opinions and interests? This is called personalised data and we wrote a new article on how to acquire more insight into customer expectations and desires from current digital marketing initiatives.

With the high engagement among users on social media, the platforms provide a vehicle for businesses to gain market insight to improve their offerings and service.

Better customer satisfaction:-
By and large, most humans seek to attract attention and acknowledgement, and the networking sites encourage it. It’s normal practice to take selfies, and that includes sharing images and videos of using products etc. Followers will like, comment and share these posts and before long prospective customers will ask questions relating to your products and services, and they expect a quick reply. It’s this immediacy of contact that improves customer satisfaction. Therefore when you’re attentive, and you respond directly within your page to queries, your page attracts more views from your followers and your customers’ networks.


Disadvantages:-

Exposure to competitors

Social media marketing enables you to study your competitors’ strategy. However, they can still study your business methods through your social media platform. This puts your business at the risk of being outdone.

Needs qualified personnel

To focus on core business issues, you will have to employ qualified personnel to manage your account and have the traffic under control. This implies that you have to invest both in apparatus and salary for a quality outcome.

Slow returns on investments

Social media marketing is a long term investment and one cannot expect returns in an overnight. For companies looking for quick results, implementing traditional methods like word of mouth would be appropriate.

Tarnish brand name

If a piece of negative information finds its way onto a social media platform, the public will have the chance to express their dissatisfaction. This will tarnish your product name and deter potential customers from establishing relationships and doing business with the brand.


                 FAQ's 

1) What qualifications do you need to be a social media manager?

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A bachelor's degree is usually required for someone to become a social media manager. Areas such as communications, public relations, business, and journalism are particularly important. Some also complete master's degrees in internet marketing.

2) How do social media managers get paid?

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How Do Social Media Managers Make Money? A social media manager earns money online from the clients and businesses they serve. If they work for a company, they'll typically earn a salary. If they're self-employed, they likely charge an hourly, monthly, or per-project rate

3) What does a social media manager do all day?

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On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more

4) How much should I pay a social media manager?

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Many newbie social media managers charge approximately $25 – $35 an hour to start, typically between 10 or 20 hours per month per client. This means that each client is worth $250 – $700 per month. However, it's very hard to earn a reasonable living charging that amount when you're self-employed



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